J
Jen Holt
Jennifer (Jen) Holt, founder of Jennifer Holt Designs — custom WordPress website designer for food bloggers focused on boosting ad revenue, and host of The Food Bloggers Table podcast.
3
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Sep 21, 2026
820: Is Your Website Costing You Ad Revenue? with Jennifer Holt
3:34

Megan PortaHOST
yeah that makes sense so just giving some thought about how you structure everything so can you talk about specifically for like a recipe post how can we structure so that it's, I guess, better optimized for the user or better optimized for ad performance?
J
3:54Jen HoltGUEST
So there are, for a recipe itself, always you want to be thinking, especially with the AEO, GEO, and it used to just be SEO.
J
4:07Jen HoltGUEST
But we want to think about having snippets that can be then put over into the AI generated snippet that shows up in Google.
J
4:16Jen HoltGUEST
So you want to think about having a sort of a quick answer that's an easily grabbable one or two sentence I don't know, summary of the recipe itself.
30 MINS LATER
How to Design Your Site to Generate Your Best Ad Income Yet with Jen Holt
17:27

Chandice ProbstHOST
And so I'd love for you to address that and how that equals more ad income, not necessarily more page views, but more ad income.
J
17:35Jen HoltGUEST
Okay, so when we say strategic internal linking, yes, it's great to have, you might also like, nothing wrong with that.
J
17:43Jen HoltGUEST
If, and I do want to preface it with this, if it's not just a normal, plain old plugin that's just pulling in random content.
J
17:53Jen HoltGUEST
Because what you're doing is distracting the reader from what you want them to do.
J
17:56Jen HoltGUEST
We don't want to distract people because distracted people don't make decisions, period.
RC Dirt Oval - Race Promoters Round Table Episode I
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41:01Jen HoltGUEST
But I guess the other thing that's kind of exploded, not to get off the mud boss topic though, is the Losi's down around here.
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41:08Jen HoltGUEST
I don't know if they're big where you are, but I mean, we were getting 15 to 17 on a, on an average on a night just in that one class.
J
41:22Jen HoltGUEST
You know, I don't know what you do with your Traxxas modifies and things like that, but, like, we keep our, our Losi's box stock.
J
41:32Jen HoltGUEST
You have to use the controller, and you can change your battery end to be, like, a Dean's end or a XT60 or whatever.
7 MINS LATER