It's like, what if we just started small? So what were some of those one thing a days that you did? Like what were some of the first things that you did to bring this idea to life?

So I actually started the first thing I did was like kind of validate the idea with some close friends and colleagues.

And one of those colleagues actually was a male.

We were working at one of the top banks in Canada.

nothing related to this.

And he's like, I actually love this idea because I've heard my wife talk about it.

And so I so I got like, OK, this is something.

Right.