Please say

more.

Well, from a marketing standpoint, I will tell you that there are certain things for us to get our message out that it doesn't matter whether it happened two minutes ago, two hours ago, two days ago, because the message isn't mission critical.

But I will tell you what you do need is you do need to have a plan thought out ahead of time for what does need to sync real time.

And it's okay to table the sync even, or even a data point, as long as everyone understands the why and it's documented so that you're not having the same conversation over and over because no one has tracked the why.

So let's think, let's go back to our CD.

We want that to be real time, right? We want to know when that has happened because then we can determine, hey, what's that next conversation look like? Or, hey, it hasn't happened yet, so we really need to reach out to them on that day three because we don't want that auto-renewal to necessarily take place.

us a short