It's, it's super fun.

Well, you, you've kind of given the answer to the question there, right? It's, it's really about us seeking community.

And, you know, look, isolation today is very real when everything is available digitally and, and people can drop it off, you know, to your house and, and, or you can experience it on a screen.

Um, you know, again, I don't think that's, that's incredibly healthy, uh, for just our mental stability and, and, and just, you know, we need that connection, uh, to other people.

And I think this is not only why analog life is resurfacing and people are getting back into board games.

People are, you know, going out and doing, like, day parties and, like, DJ sets at coffee houses during, you know, during the day because, you know, the, the idea of the social infrastructure of everything being late night and being centered around drinking is, is changing dramatically as well.

We're, we're all out there in some way searching for, you know, others to connect with.

... why do you think we've gotten so digital?

Well, for those that don't know, Jeffrey, talk about what that is.

Yeah, so Alliance Authentic, what we're doing here is...

We're preserving vinyl releases that are certified uncirculated collectibles.

So each preserved record is curated.

It's individually numbered.

We're preserving it in its original manufactured state, which means it's never going to retail.

Essentially, it's never touched.

What do you think about that? Do you think it's going to plateau as we go forward? Is it going to keep growing? What say you?