Mm-hmm

... and a lot more terms.

And so a lot of the times when a bigger name is coming and there's a negotiation, it's not just the price.

There are trademarks potentially that comes with it.

A lot of the times those prices aren't paid in cash.

It's paid over a period of time, like one, three, five years, could have stock involved, could have even some other assets involved as well.

But getting back to like the basic numbers of it all, it, it again, it goes back to property.

Mm-hmm.

But, you know, and let me ask you this, okay? At what point does a domain become a strategic asset instead of just a URL, in your words?

I think when the domain starts affecting outcomes.

Okay?

So it can go in both directions.

Okay.

Okay, you are very deep in the hosting space.

One of your previous advertisers, hosting.com, was a domain that actually our organization sold to a company in the hosting space,

But if you can change the domain name, whatever, don't you think agency should talk more about it?