Mm-hmm.

Why confidentiality is so important is you don't want anybody to know that you're selling your business until you basically have a done deal.

And you want to be able to control that information at all times.

You don't want your clients to know because as soon as a lot of clients get wind of, oh, you might be selling the business, particularly if you had a longstanding relationship.

Mm-hmm.

They're going to head for the door.

Employees, which again, you know, in today's world, a lot of the value of your business is in your team.

right? But