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Jeff Williams

Jeff Williams

American business executive and former chief operating officer of Apple

Aug 16, 2026

Mo Rocca
Mo RoccaCORRESPONDENT
33:58
Jeff Williams is the author of The Summer of Death, about that great heat wave.
34:03
For weeks, weeks, some cities were 100 degrees or over.
34:09
There were records that, that were hit and still have not been broken.
Mo Rocca
Mo RoccaCORRESPONDENT
38:58
And in Ohio, they're worn regularly by writer Jeff Williams.
39:03
Oh, I love them.
39:04
I mean, I have thought so many times that if I went back to 1936, that summer I would have been doomed.
Robert ClotworthyNARRATOR
14:56
Here is geologist Jeff Williams.
14:59
When energy's applied from the outside externally, the metal would change shape, but they also noticed that it could also produce its own power supply for about an hour.
15:11
And because of this action, it would move, too.
15:15
And of course, most people are considering using it in the field of robotics.
15:19
Just imagine where that can go.

11 MINS LATER

Robert ClotworthyNARRATOR
26:06
Considering the difficulties of working with meteoric metal even with today's technology, how did metallurgists 3,300 years ago perform such tasks?
26:19
This dagger is completely out of place in the fact that unlike simple objects like beads that can be simply hammered out and rolled, this has been perfected to a point where it has no hammer marks on it.
26:32
It's completely smooth.
SianHOST
7:20
The question I have in terms of flourishing, What have you seen personally from your life and also your tenure in terms of what makes people flourish and the things that make them not flourish?
7:34
Well, when you're in a diverse area with people from, it doesn't really matter, but it's really critical when you are in a diverse city to put on the minds of your citizens that they need to be kind.
7:49
They need to branch out and be willing to get to know people.
7:54
And so I started a kindness campaign here in our community.
7:59
And we started in our schools.
8:01
And it was amazing how receptive there the school children were to that.
8:07
And even today, 10 years later, they still have the kindness clubs in the schools.

6 MINS LATER

SianHOST
14:41
But I don't know, does it take a type of person or like what was going on in your brain? Were you like, yeah, like, why me? Could I do that?
1:58
What do you, from your perspective, take away from that? And, and when you sit with some of our clients in our coaching program, uh, what's your advice to them about using debt?
2:08
Yeah.
2:09
A lot of companies that you see, especially small companies, um, that try to use debt, they're...
2:16
What they're saying is that they, uh, wanna grow faster than maybe their cashflow will allow them to.
2:21
And so to bridge what they are- have in cash to what they need to grow faster, whether it's another piece of equipment or buying another company or whatever it may be, um, they seek to bridge that gap with debt instead of just paying cash with it.
2:35
Uh, Dave went through a bankruptcy in the late eighties.
2:38
That's what started this, us on this journey that brings you and I here to- uh, today.
5:39
Yeah
23:07
I mean, there are some guys that's been stepping up and doing some things for the Cardinals.
23:14
Jordan Walker, that has to be, for me, the number one success story of the season so far.
23:22
You look at the last two seasons he had, they were disappointing, just to be honest.
23:28
And for him to turn things around like he has is just, it's been amazing.
23:34
I mean, he's an all-star.
23:37
He leads the league in RBIs.
23:39
He's hitting 300.

7 MINS LATER

30:15
I wanted to know your thoughts on some of these guys that you're really high on and who you think that maybe could – I don't know, either see later on this year or maybe the next couple of years for the Cardinals?
2:51
What have, what have you heard from them?
2:52
Yeah.
2:53
I was at an event last year and had a meeting there.
2:57
Got finished with the meeting, and I saw these two guys waiting, uh, for me.
3:01
And so, uh, they're like, "We need to talk to you." And I'm like, "Okay." So I sat down with them, and they started sharing just the, the, the difficulties that they were going through because they were in a place to where, um, their bookkeeper, the main person with their hands on all of the money, was their mother.
3:20
Now, their father had passed away, and they were taking over the business from...
3:25
And I mean, the mother was, like, in her 70s.
5:38
What would you say the main thing you're having them do? You know, around here, what would be their KRA, is how we say-
10:14
What's your advice to get them from there to a full-fledged profit-sharing program?
10:18
If they've already been doing that Christmas bonus, they've already got the money accounted for in their budget, and so they can repurpose that and rebrand it, if you will, from being just a Christmas bonus to being profit sharing.
10:28
They can divide it up over the...
10:29
We do it monthly.
10:30
They can do it quarterly, annually.
10:31
We, we've found that doing it monthly keeps the repetitive nature of it.
10:35
It gets us on the stage 12 times a year talking about this so people remember it better.
11:25
Okay.
12:56
yeah so anyway we got jeff jeff's gonna give us a little uh story about his dad who i had the pleasure of knowing um years ago and uh jeff uh take it away buddy tell us tell us what you got on your heart
13:12
well mark there's really there's three guys i've been blessed for a lot of a lot of gentlemen who've poured into me and and taking care of me uh but you know my granddad was probably one of the best man I ever knew, you know, God-fearing, great man, unconditional love kind of guy.
13:31
You know, I owe a lot to him.
13:33
But my old man was one of those typical 70s, 80s, you know, hard-nosed.
13:40
He grew up playing sports, fishing, hunting, you know, teaching all those types of things.
13:45
I guess I'm talking about athletics.
13:48
I remember when he used to – all the gentlemen used to take – their kids to the game at the old Hatline Stadium there in Alexander City to watch Benjamin Russell games.
speaker_5UNKNOWN
14:54
JT, you ain't
RustyHOST
14:25
Tangy Thangy Bell I'll get the name wrong who's injured at the moment but both came through sevens and also it's interesting my view as well is that and you'll it'd be interesting to get your view on this Jeff but I think it's a pretty good way to develop coaches so when you were talking about the highs when Sedge was talking about the highs and the lows I was thinking about some phone conversations with Jeff Williams in the last year where he's like oh my god Rusty like I am through the ringer
14:55
Yeah, I think that's – you've got to think about this.
14:58
On a weekend, you've got six stories to tell, six stories, six meetings, probably more than six actually.
15:05
And you can win, you can lose, and you've got to adapt so quickly to different circumstances.
15:14
And I think that's the big thing for coach development and for young coaches to go through that experience is, Well, for me, I've been put in the ring a little bit over the last two years.
15:23
I mean, just even last month or two months ago, I was on a losing streak of nine games out of 10.
15:31
And we're going into Brazil.

7 MINS LATER

RustyHOST
22:41
Kinsale.
11:04
But as you step back, you said, I'm not sure that's going to align with our mission.
11:12
Several, unfortunately.
11:14
I mean, the way I think of it... we're trying to expand the kingdom is what our work is about.
11:22
And the enemy hates what we do.
11:24
So there's always gonna be glitzy things.
11:26
I mean, if the enemy came down Addison Road in a red cape and a pitchfork, that'd be so much easier to deal with.
11:32
It's going to be subtle.

13 MINS LATER

speaker_0HOST
24:46
Anything come to mind for you, a challenge, a tension that has required courage from you?
Robert ClotworthyNARRATOR
5:38
Here is geologist Jeff Williams.
5:42
It was a prehistoric hammer, if you will, with part of the handle still in place inside some very old rock.
5:51
And part of the handle actually is starting to go through a process called coalification.
5:56
It's where, uh, you have inorganic material and organic material changing into coal.Now, how old is this hammer? The hammer itself was found in the Travis Formation.
6:08
It's a concretion of sandstone, and it usually takes about 140 million years for this to form.
6:16
Who was here 140 million years ago? Modern-day archeology suggests that we've only been around for about 10,000 years, so this falls into the category of out-of-place artifacts.
8:18
This iron came from the stars.
8:22
Anybody who's ever worked with meteorites, even today, will tell you it's very difficult to do this because of the high nickel content.
8:29
Mm.
8:29
And three, do they love their craft? Do they love what they do? I have a little sheet of paper, uh, on my desk that I go through with each one of them, and I give it to them.
8:38
On the back is all of our doctrinal statements, so they know where we stand doctrinally.
8:42
On the front side is really key.
8:44
I talk about the mission.
8:45
I talk about the passion.
8:47
I talk about my vision for TCA, and there's a couple of key terms that I go over with them.

18 MINS LATER

26:26
Yeah.
38:13
That's-
38:14
So let me share how I think about this, 'cause we keep going in circles a little bit here, and I think it's important to understand that there's levels to this thing, and it's easy to think about the tech parts of it, right? Most of us do that all day.
38:29
We're dealing with cybersecurity problems.
38:31
We're trying to make things work better.
38:33
We're putting in access control checks, and we're doing the work.
38:37
But that operates the, within a market, and there's business reasons why you do things and business reasons why you don't do other things.
38:47
And I think frankly, cybersecurity, the market isn't great for it because it's not really, it's not part of the market for a variety of reasons.

11 MINS LATER

49:35
Uh, I don't see how we're gonna sustain the marathon of the next couple of years 'cause I think it is gonna be a couple of years.
6:44
Yeah
6:45
...
6:45
most organizations are not gonna do a wholesale replacement of their existing processes with this 'cause it's just too expensive, and it's a little weird to use it.
6:57
We've done a bunch of benchmarking, and it's slow, so it's not doing a quick scan on your code after you finish writing it.
7:06
It's also non-deterministic, so you get different results every time you run it, which is a little confusing.
7:12
That's not how security processes are supposed to work.
7:15
The way you know you've fixed something is you scan it again, and you don't get that finding in the second scan.

10 MINS LATER

Laura PaynePANELIST
16:58
But yeah
2:45
Can you tell us a little bit about that?
2:47
Yeah, my first experience with OWASP was Chuck Flieger, who wrote the textbook, Security and Computing, was working a couple offices down from me at a consulting company.
2:56
And he said, hey, Jeff, you're into AppSec.
2:58
I think, you know, this new group might be something you might want to follow.
3:02
So I got on a mailing list and there were like 20 people on there talking about AppSec.
3:07
This is 1999 timeframe.
3:10
And the first thing that I noticed they were doing was they were building an insecure application to help teach people about AppSec problems.

15 MINS LATER

18:13
But what's your impression and opinion of where we're getting to with AI and AI-driven code?
15:38
Now, is this intended to be something that runs alongside of our own program, or could it potentially replace it?
15:46
It's intended to run alongside it, and that's some of the challenge here is that instead of having, you know, one major vulnerability authority, now we're gonna have a bunch, and that creates friction for people that wanna use those services.
16:05
Now, you know, imagine you're a company that just wants to make sure you do your updates.
16:10
Where do you go for that information? Do you go to the, the old CVE program? Do you go to the new, uh, GNA, uh, uh, driven program, the, the GCVE program in Europe? I, I said GNA because it...
16:26
they have... their system involves multiple numbering authorities, which is kind of another complication.
18:03
I, I mean, how, how do they approach this looking at the level of uncertainty that may be ahead of us?
18:09
us?I think we just got to get used to a world where there's multiple vulnerability authorities, and you're gonna have a lot of duplicates.
18:18
Hopefully, they have the same numbers, but, you know, it's, it's entirely conceivable that two researchers find a similar vulnerability, report it to their own vulnerability entity, they get different CVE numbers, and they just live as duplicates within this, this world, which is then gonna cause confusion.

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