How do you make sure the steak is medium rare across cities and things like that? How do you keep the consistency for clients across the country?

You know, I've been eating more McDonald's recently because I have young kids and I have to say it's still pretty delicious.

So I'm okay with that.

I'm okay with that.

Well, I think you have to first start with somebody that philosophically believes in planning.

If you start there, it's just like if you're hiring someone that is a positive person, they're going to be accretive to your culture.

If they are philosophically aligned on the planning front, whether it's a new employee or a firm that you're looking to acquire, whatever it is, it's going to make it so much easier on a go-forward basis to have them aligned.

Is that something Creative is thinking through as well? Well,