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Jeff Sieh
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Oct 6, 2026
Claude Design: How to Create On-Brand Visuals With AI
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9:10Michael StelznerHOST
So talk to me a little bit about what the heck is this design system, and let's dig into it with some depth.

Jeff SiehGUEST
Like, when people wanna get to Claude Design, there's two places where they can get to it.

Jeff SiehGUEST
On the web, which is you, you know, you go to claude.ai, and then there, uh, down at the bottom left there's a little button that says Design.

Jeff SiehGUEST
If you go to the desktop version, there's that same kind of p- spot where it's kind of at the bottom left.
12 MINS LATER
Creating Better Graphics with AI with Jeff Sieh
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13:19
13:27
17:04

Rich BrooksHOST
What is a use case that you yourself are using? And then what are the exact steps that you're taking to make it come to life?

Jeff SiehGUEST
There's some other artists that I put in my prompt that I have developed over the amount of time I've done it.

Jeff SiehGUEST
So I say, hey, I want this Norman Rockwell-style image, yada, yada, yada, of Rich is a cyborg.

Rich BrooksHOST
How can we use AI for, and how do you use AI for the ideation process, especially if we're not even really sure what the final output might look like?