It's like, are we even really serving the client if we let them show up less than eight times? Or are we just allowing them to work themselves out, get frustrated by their lack of results and end up canceling?

Yeah.

Yeah.

So there's two parts to this.

They had too much context on the things that would stop them from doing the actions.

And they had too little context on the historical data.

And what I mean by that was the reporting that we're able to get now through how we have it set up is instead of just looking at basically every 30 days with no context on what happened previously, it's really in your memory.

Yeah.