Why so? This doesn't seem to be in your vested interest in terms of the dollars that you can collect if you sell all that stuff.

Bingo.

First of all, think about it.

If you're selling to very wealthy people, what do you want to do? You want to collect as much of their money as possible.

You want to hold on to it for as long as possible.

And you want to charge as high fees as possible.

And if you can get them clamoring to give you the money, if you can get them lining up because you're selling them something exclusive, well, you've just won.

What are some of the rules that you would like them to follow in addition to pay attention to liquidity, pay attention to fees? What else haven't we talked about?