This is incredible.

I know.

We started out pretty small, and, um, every year we got more and more creative, and we started coming up with different ideas of selling more things, uh, you know, like a, a pink ribbon magnet for your car, and then we did pink bracelets, and we've, we've done just about anything that you can think of.

Uh, right now we sell a, a pizza slice card that you can put, write your name on when you make a donation, and you can put it up on the wall in our lobbies of our stores.

So you have franchisees when it comes to Hungry Howie's, so there had to be buy-in with them for this, right?

That is correct.

We're 100% franchise-owned and -operated, so, uh, n- we don't have any corporate-owned stores.

Uh, we have stores that are owned by officers of, of the corporation, but, uh, uh, we don't ...

This is incredible.

I know.

We started out pretty small, and, um, every year we got more and more creative, and we started coming up with different ideas of selling more things, uh, you know, like a, a pink ribbon magnet for your car, and then we did pink bracelets, and we've, we've done just about anything that you can think of.

Uh, right now we sell a, a pizza slice card that you can put, write your name on when you make a donation, and you can put it up on the wall in our lobbies of our stores.

So d- you have franchisees when it comes to Hungry Howie's, so there had to be buy-in with them for this, right?

That is correct.

We're 100% franchise owned and operated, so, uh, n- we don't have any corporate-owned stores.

Uh, we have stores that are owned by officers of, of the corporation, but, uh, uh, w- we don't...

just aimlessly walking around, like every husband.

Exactly, and I found myself on the soup aisle, and I saw the iconic Campbell's soup can, and they were all pink, and I thought to myself, what a great idea that is, and I I lost a cousin to breast cancer and my sister-in-law has breast cancer as we speak.

But I went back to the office and I called up our box company and I said, can you make our boxes pink? He goes, sure, I'll mock one up for you.

And he produced one and I had it sitting on my credenza for probably about six months.

And we were hiring a new ad agency at the time, and they were in my office, and they were like, what's with the pink pizza box? And I said, I'm just trying to figure out how to make this work because I think it's such a great cause.

We could do this every October for breast cancer awareness.

And they said, we're doing that.

So if people are listening, how can they help Hungry Howies help women get their mammograms?