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Jeff MacPherson
Three-time tech founder and CEO of Cloud37 AI, helping coaches, consultants, and service businesses turn their expertise into AI agents and custom apps.
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Sep 29, 2026
AI Won't Replace Experts - It Will Expose the Fakes
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18:23Aleric HeckHOST
So could you tell everybody a little bit more about Cloud37, what it is that you do, what does it mean to build out AI agents for a business? Could you share a little bit more on that side of things?
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18:36Jeff MacPhersonGUEST
So I mean, like, we started as an AI agency three years ago at the very beginning.
J
18:46Jeff MacPhersonGUEST
Like we had throwaway code with building agents and then we still had to collect all the business information into a centralized place so the agents could essentially do the work.
J
18:55Jeff MacPhersonGUEST
This is when two and a half years ago, I started selling knowledge bases before people even cared what a knowledge base was.
10 MINS LATER
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28:53Aleric HeckHOST
Could you share some specific examples, case studies of this actually being implemented into a business? Where were they at before? And then how did this, especially maybe the onboarding or, you know, walking them through the client fulfillment process, whatever it is, like how did this transform things and what were the results? I
3X Tech Founder Jeff Macpherson: You’re Doing AI Wrong. Do This Instead. (#575)
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6:51Jeff MacphersonGUEST
I've always been in technology and I was always buying new phones every single year.
18 MINS LATER
AI Won't Fix Your Business. It'll Expose It.
1:47

Luigi RosabiancaHOST
What's the name 37 represent, and how are you helping small businesses scale?
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1:54Jeff MacPhersonGUEST
I mean, the story behind it, just for some quick context, um, me being in technologies for, for so long, so I built the first Instagram automation tool, um, sent over a billion messages on the platform, had 500 million followers, was working with the Tony Robbinses, the Nelk Boys, um, some pretty high-profile people.
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2:23Jeff MacPhersonGUEST
I had did some dev shop work in between, but then once this AI stuff started popping up three years ago, actually over three years ago now, crazy how time flies, I was watching "Shark Tank," if people haven't heard of it, the investor show.
7 MINS LATER
How to Actually Implement AI in Your Business Without Wasting Six Months
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2:30Kayvon KayHOST
what you have seen, I mean, over the last, I think, three to five years since you've really dived in.
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2:49Jeff MacPhersonGUEST
We started as an AI agency years ago, and we were building custom stuff for, for people.
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4:30Kayvon KayHOST
It, it, it's mind-boggling, and I'm sitting there going, "If I'm doing this with zero expertise, zero, what is the developer who has all the expertise and know what to actually prompt, ask, change, how faster does that guy's work happen and quicker?"
