What do you look for in each of those things?

Well, it's really hard.

I mean, people think curating a club is about picking famous people or powerful people, but it's really actually more nuanced than that.

And you're really curating energy, behavior, and chemistry.

We try to build a community with a balance of like ages, industries, personalities, and points of view.

The goal is not sameness.

It's interesting overlap.

So before you started building out San Vicente and obviously Sunset Tower, what were you doing and what inspired you to go down this path in hospitality? Yeah.

Not super rich, okay, but with some funds.

Look, I think today most social interaction is transactional, and it's scheduled, and it's online, and I think people are willing to actually pay for this, which is why I don't think they're necessarily rich.

You know, younger people are joining in droves, hone- honestly.

Young- younger generations grew up online.

Ironically, that's made real-life interaction feel more novel and valuable to them, I, I believe.

It's what I'm noticing.

There are these clubs for the rich, you know, which are super expensive.

How do you look at your, the economic models of hotels versus Airbnbs versus other ways of hospitality?