Where do you really think this industry is going to go using technology and AI over the next five years?

I think if you look at it, there's a lot of the administrative tasks that a pro has to do to get from a lead, whether it's an inbound or it's from a lead source like in Angie, that they have to do to get that all the way through to payments.

And the truth is that AI can take care of maybe not 100% of 100% of those steps, but can provide a great deal of leverage.

Getting the appointment booked, getting the appointment confirmed, getting the appointment rescheduled, actually figuring out how to make two appointments on the opposite side of town get scheduled optimally.

You can work through all those things.

One of the agents Angie is working on is recording the visit, getting the right uploads, and then having a quote ready right away.

When we've studied the reasons homeowners don't hire the pros who Angie sends, one of the reasons is the quote's not delivered or the quote's not delivered timely.

What are the things that they've got going on in their head that they're just not doing right?

Yeah, I think the

conversation is different with it's you and your two sons have grown up and you guys have a roofing business together, right? That's a different conversation than with me talking to you and bringing in Mackenzie or one of our people who goes through everything.

But what you're basically doing is saying, hey, how many leads do you want a month? Okay, let's talk about what that would cost.

Do you wanna talk about the mix of tasks and zip codes? And then what we're doing is we're trying to triangulate to what somebody thinks they want to try and win more business, right? And we try and talk to them about how they're gonna do with it.

Lance and his truck discussion.

We had somebody a bit bigger, then we're going to step back and say, what are your goals? What do you want to spend? We're generally going to try and start somebody bigger, not at their full spend, but at a smaller chunk.

Let's make sure your systems are working.

And whoever's leading that charge probably has more eyeballs on them right now than anyone else in your organization in this area.