If you had to give someone a quick crash course on, like, "Hey, before you approach these guys, make sure you do X, Y, Z," like, what, what would be some of those things that you would share?

Yeah.

I mean, I, I think you probably have hit the highlights 'cause I don't think mine will be too different.

But I, I do think it's easy to underestimate how good the analytics, um, on production are for these, for these, uh, affiliates, particularly the larger ones.

So I might start with the, like, "Do you wanna go to the big guys to start?" Where there's deep data integrations and optimization of not just, not just like, "Oh, I wanna get some more ads." Like, well, what's your conversion rate? What's your offer rate? How good are your offers? How good's your completion rate? Like, those things are measured very precisely, and if you're mi- if you're not mature in your process to actually deliver on that, you're gonna underwhelm those larger players.

There's ob-obviously lots of affiliate marketplaces with more kind of ad placement and content mar- And those are much easier places to get started and to maybe target an audience if you know what your segment of your credit spectrum is.

Uh, I do see so many lenders who don't really understand what segment of their credit spectrum or segments they're playing and are strong in, and how that ties into the kinds of marketing or placements they might wanna have.

Like if you didn't do all that pre-work, like what, what might happen?