And so I know that some of the things that we really believe in at Student Bridge, and I'd love to get your view on this, and some of the guests on the podcast we spoke about, is how much of the- of the impression the first impressions already made digitally how much of the opinions already made how's that shifted the role of the in-person visit because i'll make a sweeping statement and you can tell me it's wrong but i view it as by the time students look at 30 universities online brought down their short list of 10 apply through um common app to a bunch quite a bunch then visit they still visit three Is that the numbers you're seeing? Is that kind of how you feel about it? It's still that kind of important part of the funnel where it's gone from 30 to three?

No, I think it's, I think it's bigger than that.

Um, I think the pandemic and digital, more content, both official, you know, colleges, websites, and social media, but then I think things like Bama Rush and other things have impacted students.

But here's the challenge.

Yes, I think there are families that we have seen high no-show rates, you know, no one cancels.

I don't cancel if I sign up for a webinar and don't attend.

And and and so I think there is a certain percentage of the population that is saying, let's wait until you see if you get do all your research online, use all of those assets that are available to you, which I think for some Gen Z students is too much.

okay