No,

I sold the whole thing, the whole kit and caboodle.

We sold it to VWE, who then, unfortunately, three years later, went bankrupt.

And I could see my whole heritage getting lost, all the legacy gone.

And I thought, I better step back in and try and buy the company back.

which I did with a private equity guy.

Initially, I wanted my sons to jump in, but they thought that the brand had been too damaged.

How did people discover you?