What is the most unusual or unexpected legal challenge you have ever solved for an e-commerce company? The most unexpected

legal challenge.

I'll tell you a quick story.

A friend of mine came to me and said, Jeff, our company's rebranding.

This is a hundreds of millions of dollars company, right? We're rebranding the company and my executive team wants to call it this name.

And somebody else already owns the domain for that name.

And so we don't want them to know that we want to buy the domain, but we need someone to go buy the domain for us.

How do you deal with so many new regulations coming up? It's an interesting