Now, I wanna know when you're dealing with a 40 year old brand that you have now been, or I guess 41 years old now, and you've been there obviously for the majority of that time, how do you know what parts of the brand are sacred and what parts need to change? Maybe some desperately need to change, maybe some a little bit need to change, but how do you know and how do you balance that to make sure you're setting this brand up for success for the next 40 something years?

I will tell you, it's something I think about all the time.

I mean, this is not a lifetime appointment.

I have to prove myself every day to everybody every day.

Like when I'm driving to work, I'm like, how hard can I push? Where do I need to push? I feel like I'm interviewing for the job almost every day.

And one of the things that's been a hard transition for me, I think over the last three or four years is, I'm engaged in 2026, but all I think about when I have spare time is 2027 and 2028 and 2029.

We rolled out a loyalty app.

And I want to know what are the things that you think are fueling that? And what do you think both your team members and your guests feel most about that? Like what's continuing to drive this growth that you're enjoying?