Do you still follow the surf press? I mean, is it very different what it is now from, let's say, the 70s or the 80s?

It's such a different animal now.

I follow online.

I go to websites just to get.

What used to happen is we figured out that unless we were there in the 70s, it didn't happen.

Whereas now when a swell hits, say a north swell comes from the Aleutian Sea, comes down and every spot gets put up online on social media or on websites online.

When it sweeps down the California coast or it hits Hawaii, you see pictures of Hawaii before it hits California.

They're not just necessarily, you know, they're wearing something that you can see in the streets, the influence as well, right?