Jeff, could you tell us what it's called, what it's about, how it got it started? Sure.

You know, it's a funny question.

Everybody always says, how do they get started? I mean, you can go in three or four different directions of how or why.

Um, but yeah, pheasants journey was something that, you know, I came up with and, uh, you know, approached many people.

It's like the campfire story of sitting around and like, this is something I would like to do.

And then it kind of just grows from there.

But I think really where it comes from is like Jalen said, I mean, I grew up in a family that absolutely adored pheasant hunting and getting outside.

But what's involved in raising a pheasant to get it out onto the landscape?

want to say what

I mean? I understand the question, and it actually made me think about a different way of answering it than I might have just for surface value.

Because you asked the question, are these engines themselves accessible? And I would say, functionally, are they accessible? Absolutely.

What I would maybe a little bit on the edge here to say is they aren't very accessible for all people.

Not all people have access to AI technology.

Sure, sure.

And then when they use it, it feels a lot like there's a concept called the Oracle dilemma, which is it's kind of like I type in something into this magic box and I get responses.

boil it down jeff what should what should brands be doing to address this i mean obviously apart from calling yourselves and going help you know but i mean what should i mean a lot of this time is you know a lot of this stuff is about kind of how should they be thinking about it what should they be actually doing kind of like kind of first i mean hey you just get started on this because you know if there's like again if you come up with that sort of thing it's like five percent i mean there's a lot of brands out there that have got a lot of work to do so where should they start

Could you explain? Kind of what makes Libretto different in terms of actual financial planning, like methodologies, who it's for, that

sort of thing? Sure, absolutely.

I think there are probably three things, you know, three high-level things.

The first of which is we think advisors should be managing total wealth.

And so, and by the way, managing total wealth instead of just a portfolio.

So as an example, when Advisor uses Libretto, they're actually designing total wealth portfolios.

They incorporate their clients' homes and their mortgages, mortgages as a type of leverage.

We'll start getting things going as opposed to just like we put it in fields and now it sits.