
Jeff Bloom
2
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2
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Sep 1, 2026
Why Craft Malt Matters More Than You Think
6:54
6:59
7:10
D
6:45Dave ZalatourisHOST
What were the first few batches like and how many failures did it take before you made something that was sellable?

Jeff BloomGUEST
I mean, I think what's important here is the fact that I was not selling it and that was on purpose.

Jeff BloomGUEST
So that I did that, you know, I did not make this stuff in my basement and then go like market test it.

Jeff BloomGUEST
Endeavor that that had started back in 2012 2013 I you know I had been in corporate business development corporate growth for about 11 years phenomenal job incredibly interesting but it was kind of rinse and repeat and by you know year 11 I'd gotten pretty.
12 MINS LATER
D
19:46Dave ZalatourisHOST
But do things like that concern you? And Are there ways to adapt to lessen the impact if we have something like this happen over the winter?
Craft Malting with Jeff Bloem – BeerSmith Podcast #348
1:49
2:07
2:14

Jeff BloomGUEST
So back in, I guess, you know, it really all started with the fact that in January, we did not renew our lease for our facility here in in Charlottesville.

Jeff BloomGUEST
Uh, you know, we're looking at about a decade in, uh, you've been carrying a lease, you've been renewing it.

Jeff BloomGUEST
Uh, and you look back and realize how much is it has, uh, increased term to term and what your overall spend has been.