But what do you think this research say we got wrong about attention? Or do you agree with it?

A few things.

So yeah, I had Becky Owen on my pod talking about this and it was fascinating.

Great research by Billion Dollar Boy.

And it kind of, sometimes it's just like you feel something at a gut level.

You need the research to be able to kind of sell that up the C-suite and really make sure you hone in.

This is something that creators have been understanding for a very long time.

And, you know, kind of going off that AI, since I do cover AI, AI now has this unlimited content, right? You can just create content, What happens to the value of a human with taste and a real audience versus the constant flow of content? Which one do you think? Yeah, go ahead.

Give us the background on the construction workforce in Colorado and the challenges

that it faces.

Sure.

And before I do that, Mark talked about the BOCES.

I was a Dean at San Juan College in Farmington, New Mexico, and worked with the BOCES down in that part of the state of Colorado and just across state line.

But construction is one of the most vibrant industries in Colorado.

If you look around, it's not like it was 10 years ago.

What is your level of optimism that this work can continue after these grants sunset? What's, what's the plan for that?