Why do you think it is one of the least talked about sexual health concerns?

Because prior to Promescent, there really wasn't a very good solution.

And if you think about it, prior to Viagra, which was the breakthrough drug for ED, it was in the same scenario.

Until there's something that's a very viable solution, people don't want to bring up something and talk about something if there really is no answer, because all it does is create more anxiety, create more shame, and have people frustrated.

So Viagra opened the door to this whole new feeling of, okay, now we can address this.

There's something for people.

Promescent is doing that same thing with premature ejaculation.

Mm-hmm.

Excellent.

We just tallied a week ago our from inception sales.

And I remember that we used to go up by a hundred thousand, 200,000 a year.

Now we're going up by like a billion a year.

So, you know, you've reached a new platform when all of a sudden your total sales are now your yearly sales, which is something to see.

And we're really thrilled because we very slowly, just like you mentioned, we started with a one product company, which was Delay Spray.

And we developed trust and we developed a very good rapport with our customers who knew that we delivered not only the best solution, but they were cost effective and quality.

No,

So I'd love to understand a little bit more about why you're thriving so much.

I think the reason we're thriving so much, we'll start with the second part and go back to the first part, what brought me into it since it's kind of relevant.

I think one of the reasons we're thriving is because we're a little bit different.

We're not one of these companies that just puts a bunch of stuff on product shelves and drives people there and goes, I hope that they like it.

We're very, very interactive with our customers.

And one of the things that I tell people, even though we're available at all these retail locations like Walgreens and CVS and Target, et cetera, all these different things, we always tell people start at our website, promescent.com, because we want to make sure You're buying the right product for the right reason, and we want to make sure you're using it correctly.

We have something that no one else in this industry has.

And what was his product?

Mm.

And he got the name wrong.

And, 'cause obviously 23 years later you're not gonna recognize someone, you know, that kinda thing.

Plus, when you're in surgery you're kind of foggy.

And it was a similar name, both in Orange County.

And unfortunately, he murdered Ron not realizing it was the wrong guy, and it was tragic.

It was one of these things that- You can't wrap your arms around it.

Mm-hmm.

So let's talk about how it works and why it's such a great and novel tool.

Yes.

There have been delay sprays out there before Promescent, even lidocaine delay sprays out there prior to Promescent being introduced.

stud 100 dynamo delay there's a bunch of these products now they're all non-eutectic and let me explain what eutectic means eutectic is a formula where we change the crystalline structure of lidocaine lidocaine in its pure form is like a grain of salt it's a crystal and if you put on the delay spray as lidocaine this lidocaine sits on the surface your skin and numbs you up so that you last longer because you don't feel that need to ejaculate but it also numbs your partner up.

Neither one feels anything and no one can climax.

The whole purpose of intimacy is to climax.

So Dr. Ronald Gilbert, who was my partner and who was the founder of this company and a urologist, he developed a eutectic formula that changes the melting point of lady cake.

see it on the screen.

So how were you growing up? Did you think this was all possible?

I maybe was so naive.

I normally thought it was possible.

I knew I was going to do it.

Don't ask me how, don't ask me why.

I just, I literally had this fantasy and I had these dreams from the time, my earliest things that I was going to escape this lifestyle.

I think the fact that I never had a shirt bought for me until I was, I think I 12 or 13.

But when you're going through the entrepreneurial journey, like how'd you think about like, cause even with the bartending, you sit there and go, Hey, I gotta get this place busy or I'm going to have a hundred dollar fluctuation, which is a massive amount of money at that time.

So to get us started, uh, can you help us understand why this is such a difficult topic for men to come forward and talk about?

I think part of the reason is I don't think comedians and the media in general has done proper by people who suffer from premature ejaculation.

There are still these old wives' tales out there that men who don't last, you know, more than a couple minutes or in some cases even more than a couple seconds, have, you know, mental weakness, don't care about their partners, are selfish, uncaring.

Let's start off by saying that there are four to five physiological reasons why a man rapidly or premature ejaculates, including but not limited to, uh, hypersensitivity to the penile nerves, prostatitis, low testosterone, et ce- et cetera.

So somehow a lot of men feel it's their fault.

"Oh, I can't control myself.

I'm weak mentally.

But, uh, if you could tell us a little bit about, uh, the delay spray that Promescent offers.

Mm-hmm.

When I first joined this company 15 years ago, there were podcasts that wouldn't even have it on.

Even Google Ads, it was hard to get it in.

We've seen a softening of that because we took the lead because we were the first company that had that as their primary product and really was science-based and had clinical trials, so we could point to clinical trials.

People used to think that if you prematurely or rapidly ejaculated it was because you didn't have mental strength or you didn't wanna please your partner.

There was that mindset out there.

You're just selfish.

Right.

so when it comes down to it do you think it's more of just of like communication than just physical issues or do you think it's kind of both

It's both, for sure.

There's certain things.

I tell people that I'm 68, about to turn 69.

So I'm up there.

Oh, really? Yeah.

And I grew up in the 70s.

So what's your take on people or men specifically who've made their sexuality their identities? I think

Mm-hmm.

So I turned the company on its ear and made it successful because we had value.

And I wasn't a visionary.

Was-- I'm street smart and I'm very, uh, savvy, and I looked at Viagra, Cialis, Levitra.

The reason they were successful is because they got this medical credibility.

Doctors, you know, did clinical studies, clinical trials, and looked at the results, and I go, "This shit works," okay? And then let's face it, I wanna create or dispel one myth.

The idea that people that use ED, that seven, $10 billion a year worth.

Yeah.