J
Jef Forward
1
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Sep 14, 2026
Leadership starts at the top: Jef Forward on self-coaching, AI, and building better teams
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10:42Greg WallachHOST
What did it mean when you first read them, and how did you come across both of those books?
J
10:47Jef ForwardGUEST
Well, again, through my peer groups of people recommending those books to me, whether it was somebody in my group or the person facilitating that group.
J
11:01Jef ForwardGUEST
And that had a big impact on me because it really delivered the point that I am not the judge of my leadership level.
J
11:14Jef ForwardGUEST
And the second thing was that leadership is basically what comes out of your mouth and how it comes out of your mouth and your whole demeanor as you are saying things.
J
11:27Jef ForwardGUEST
And in John's book, he talks about you can spend years, sometimes decades, getting up to a level four or a level five leader.
15 MINS LATER
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26:15Greg WallachHOST
How does your team use it? Are they, do they have coaches set up as well? Or is it more you coaching them based on your AI coach?