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Jef Forward

Sep 14, 2026

10:42
What did it mean when you first read them, and how did you come across both of those books?
10:47
Well, again, through my peer groups of people recommending those books to me, whether it was somebody in my group or the person facilitating that group.
10:58
And the first book was Five Levels of Leadership.
11:01
And that had a big impact on me because it really delivered the point that I am not the judge of my leadership level.
11:10
That judgment comes from the people on my team.
11:14
And the second thing was that leadership is basically what comes out of your mouth and how it comes out of your mouth and your whole demeanor as you are saying things.
11:27
And in John's book, he talks about you can spend years, sometimes decades, getting up to a level four or a level five leader.

15 MINS LATER

26:15
How does your team use it? Are they, do they have coaches set up as well? Or is it more you coaching them based on your AI coach?

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