[laughs]

... for an hour, and I'm guessing, like, Sean, please jump in.

Um, I'm gonna leave holes out.

But I think, like, a lot of it was we spent two years before we started to develop, to started the, the development process really trying to identify, like, what we wanted these skis to be.

Like, take any engineering constraint out, like, what is the product brief for these skis? What do they need to be to, to be successful? Um, and there's, there's quite a lot to say on that that I think Sean will probably be able to speak to more eloquently than, than I can.

But then there's, there's also the, the Darkmatter technology, right? Which is, um, something that we developed for Mindbender, but we didn't start developing that technology from the ground up necessar- Like, we'd been testing that before we began Mindbender development, and I think it was just a really, really, really good- Intersection of sort of a, an experimental technology reaching a point of maturity that we could then plan on continuing to mature it through, through product development.

Um, and also really meeting a need that we'd identified, um, as far as performance characteristics in our skis.

And to speak to the, like, progression over time, 'cause he saw all of it, and, and where we got, where we went, I think that's an interesting tidbit.