Um, is it just because now we have the technology and the channels that she can take advantage of those things? I don't know what, I'm curious why, why you think this is happening now?

Especially in team sports.

So I'm going to go team sports.

That's what I grew up in.

We were told always team unit me.

We were told to focus on what is the most important thing here is the team.

The NBA came into this realization about a decade ago that realized.

look at our fire no i'm sorry go ahead

And it was just amazing because you know he had all the resources like you're talking about and he made a boatload of money but it didn't help him at all so it's it's cool that you're going back and helping athletes is because you know you and i have talked about this is athletes come from situations where they don't have money in the house they're the first generation actually you know maybe go to college maybe you know make a decent income and so it's it's a whole different thing um you know so let's let's get into the journaling real quick and then maybe we can talk about that yeah yeah go for

it definitely want to go there i do want to highlight something you said about the you're being a finance maybe we're being business majors and yeah how to run a bank i always told people if you give me a hundred thousand widgets i could fill out some accounting you know statements and yeah financial statements and And so where we're looking is it's not an education problem.

It's an implementation problem.

And you have to go beyond understanding to action.

And I talked to a lot of advisors today, actually just hosted a conference for the NFL PA. That's it's, it's the, not the information.

The information is out there.

It's how does that player understand it and make it go to work for them? And so I do, I did want to address that, but Those stories, the J.R.

He was just a regular guy at the time.

So what does that mean?

One, it, it, it makes you realize greatness is lonely.

Uh, the, the people you admire, the people who are most successful are doing things that the average person doesn't, and that's what I really wanted to tap into.

I would get cut, and I would leave a building, and I would think to myself, usually on the plane ride home, "What was that s- eight, nine-year offensive lineman doing? What was that 20-year kicker doing? What was that 15-year safety...

What were the skills, what were the attributes that they were doing that I wasn't obviously doing enough that I was asked to leave?" And it began to kind of unfold to me in this almost unspoken code.

I, I call it rookie to veteran.

It's a mentality and it's a mindset of how do you go from a rookie trying to survive to a veteran finding success? It's all based on your daily principles and habits.

[laughs]

Tell me about that.

So I did it for two reasons.

One is a beautiful one, and one is a little bit of a dark reason.

Uh, we'll start with the beautiful one.

This year I had my first daughter, and I really looked at her and I said, "Ah, I would love to be able to share with my kids this experience that I'm on, this peek behind the, the curtain of, of the NFL.

I wanna capture as much of it as I can to tell them stories." The other side of it, the darker side, football is a violent game.

The impact of my position, being a lead blocking fullback, was going to damage my memory in the future, and I wanted to be able to go back and relive and re-experience these even if I couldn't remember them offhand.

So, how do you feel that AI could, you know, affect journaling, or positively, negatively? What, what are your thoughts around that, Jed?