
Jed A. Hendrickson
Third-generation memorialist, CM, FAICA; Owner of Santa Barbara Monumental Co.; Executive Director of the American Institute of Commemorative Art (AICA) since 2012.
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Jul 14, 2026
Designing Meaning: The Art of the Story in Stone
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Mike JohnsHOST
Uh, what is this module, who is it for, and what problem is it solving for the monument builders?

Jed A. HendricksonGUEST
You know, Mike, you and I have been working long and hard on this, and I am excited about this particular module especially.

Jed A. HendricksonGUEST
Uh, of course the operators of a, of a CAD system or design software, but it's equal, equally adaptable for sales staff.

Jed A. HendricksonGUEST
They're gonna be working with families, helping them make decisions about what's gonna go on it, uh, guide them to make beautiful memorials.

Jed A. HendricksonGUEST
In my company, all of the staff used to do proofreading, and so if they have some background in design, it certainly helps make the memorials look better.

Mike JohnsHOST
And, and I think this is one of the other overarching ideas behind the academy, is to bring some of that information into everybody's purview.