Um, well, what, uh, how did you pick your niche now? Like, how long did it take you to kind of go after the, the influencer marketing?

I, um, I think, I think that started sort of with, you know, going back to, to Jaguar Land Rover when, uh, when I did social and, uh, I also did the influencer marketing part, um, which led to our niche right now, our USP right now.

We do international campaigns.

So we are not just doing German campaigns, uh, but we also run them in the US, in Japan, uh, in Australia, et cetera, because I was responsible for 24 markets.

And with that came, you, you do have headquarters.

They come up with something, and then they say, "Hey, you guys in the, in your markets, you implement things the way we tell you to do." But that's, most of the time it doesn't work because everybody has their cultural nuances or, uh, weird little thingies in, in each own market.

For example, if you take the Middle East, uh, you have, as Jaguar, you have your cool, your cool, uh, TV commercials.

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