Explain that to people who don't understand it, just in case they haven't heard that specific expression.

So we have the baby boomers who are aging out and a huge portion of them are exiting their businesses.

I mean, a lot of the businesses are tied up with those baby boomers.

And as they age out and retire, they're looking at selling the business, succession.

I mean, if you listen to the stats, it's anywhere between what... 20% and 80%, 20% of those businesses will sell, 80% will close.

And I mean, I've seen, I saw something from McKinsey the other day was up to 90 something percent.

And we don't hear about the businesses that trade and do sort of all sorts of different trades, do the deals.

That's not a small, is that a small giant? I suppose it's a giant.