Like, are you guys making money off of it?

We make money off of it, but that's really not the goal of it, to be honest.

It's more so that we love the story.

We love the heritage.

There's so much that they're doing at the farm, which is they're reinvigorating the farming culture of that area because a lot of those farms, like Sheree said, they're 13th generation farms that at this point, the people, you know, the children who are our age, they don't want to live in the countryside anymore.

They don't want to run a farm.

They want to move to the city and have corporate jobs.

we

What comes after?

Evolution.

Yeah.

I mean, I think one thing that I did in transitioning from working at Snapchat to working on Tiger Sisters is I actually, I took a sabbatical, which I'd never done in my life before and was very much outside of my comfort zone because I'm so like, you know, millennial girl boss coded.

I'm I think that sabbatical, not to be like hyperbolic, but in some ways it kind of saved my life because it allowed me to break the pattern that I was in and take a step back and explore different things with no pressure and no goal.

So I did all these kind of like really random things.

I did an unpaid fashion internship at age 35 where literally half of my job was reorganizing the shoe closet.

the

What drives what you do? Jean, you want to start?

So for Tiger Sisters, our mission is to help one billion people in the world with what we do, and that's something that we didn't really say out loud and start telling people until recently because we were quite sort of bashful about how audacious that is.

But now we just say it full on, and the context behind that is that prior to starting Tiger Sisters with Sheree about a year and a half ago, I had never been on camera in my life.

I had never done anything like this, never been in the media industry.

I actually had had a 15-year-long corporate career before all this, so this is all totally new to me.

And the reason that, you know, I left that all behind is because while I was in my corporate career, I was sort of behind the scenes and watching Sheree and seeing all that she was doing as a creator, which she had been for about five years.

And I was sort of seeing all the DMs and the messages that she was getting from people where they would write into her and say, "Hey, I just want to let you know, you changed my life with your content.

Talk to me about that process because it's very helpful to learn material through you all and the way you do it.