I mean, back to

how.

Sure.

You go back to how it's a process when you begin.

I mean, how do you understand where you're getting...

Look, people are selling through these channels, mostly through their channels today.

The question is how do you... reduce the cost of doing that? How do you make it faster, easier, and enable them to go out through more channels? So people have some set of data today.

It's crazy.