Skip to main content
Jay Rogers

Jay Rogers

Former CEO of Local Motors

Sep 16, 2026

12:29
Can you elaborate a little bit more on how you're using AI to design and manufacture your products?
12:34
We use artificial intelligence throughout our business, and I'll be really specific about that.
12:40
We use robots right now and they break.
12:43
And so the manuals can be voluminous.
12:46
And so we'll use retrieval augmented generation to train the vocabulary that's in the manuals so that when you blows 10 codes, you can actually find out in English or whatever language you speak.
12:58
what's gone wrong with the robot.
13:00
That's using retrieval augmented generation isn't in itself training in LLM, but what it is is it's utilizing the capability of an LLM with a vocabulary that's been improved.
15:05
And so, you know, as you're working with us, maybe can you talk a little bit about the role that we play in helping you with, you know, your design and your automation and the production, you know, so the tools, how you're using Digital Twin and the digital tools.
2:07
So can you share a little bit about your background and the origin story of Hattie? When you started Hattie, what problem were you trying to solve?
2:14
Okay, so background and my origin story for Hattie.
2:17
So my background is definitely odd or different, and I think it is the origin story for Hattie.
2:23
So when I was 12, my father moved us onto a boat, and we went around the world for seven years.
2:30
And he did it his way.
2:31
So we, as a family, designed the boat together with a naval architect, and then we moved to Japan, and we built the boat and did all the sea trials.
2:40
And so as a 12-year-old, I was fascinated.
5:28
And what were some of the lessons you learned doing that that have now carried you forward into what you're doing with Hattie?
24:16
How do you look at, back at it?
24:18
Oh, you could look at it a hundred different ways.
24:20
I mean, in its core, uh, capabilities, um, I was pushing the company to be really, um, uh, nimble to be able to respond to the change in electronics in a car.
24:31
And so like, wow, has that happened.
24:33
Like, you need only drive behind a Jaguar I-PACE that has a Waymo Drive kit on it, and you can see the incredible revisions that happen almost every week.
24:41
And so I knew that was coming, and I knew that...
24:44
You know, it's also funny when I'm around a Waymo now and you see, like, nobody in the front seat, but we still have a car that has a front seat and a steering wheel.

13 MINS LATER

37:56
... like one robot for one thing or collaborate robots? Did you like make that kind of determination or?

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.