
Jay Rogers
Former CEO of Local Motors
3
APPEARANCES
2
PODCASTS
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Sep 16, 2026
Born on a digital thread: how AI and the Digital Twin redefine additive manufacturing
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Dale TuttHOST
Can you elaborate a little bit more on how you're using AI to design and manufacture your products?

Jay RogersGUEST
We use artificial intelligence throughout our business, and I'll be really specific about that.

Jay RogersGUEST
And so we'll use retrieval augmented generation to train the vocabulary that's in the manuals so that when you blows 10 codes, you can actually find out in English or whatever language you speak.

Jay RogersGUEST
That's using retrieval augmented generation isn't in itself training in LLM, but what it is is it's utilizing the capability of an LLM with a vocabulary that's been improved.

Dale TuttHOST
And so, you know, as you're working with us, maybe can you talk a little bit about the role that we play in helping you with, you know, your design and your automation and the production, you know, so the tools, how you're using Digital Twin and the digital tools.
The future of manufacturing is local, flexible and digital
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Dale TuttHOST
So can you share a little bit about your background and the origin story of Hattie? When you started Hattie, what problem were you trying to solve?

Jay RogersGUEST
So my background is definitely odd or different, and I think it is the origin story for Hattie.

Jay RogersGUEST
So when I was 12, my father moved us onto a boat, and we went around the world for seven years.

Jay RogersGUEST
So we, as a family, designed the boat together with a naval architect, and then we moved to Japan, and we built the boat and did all the sea trials.

Dale TuttHOST
And what were some of the lessons you learned doing that that have now carried you forward into what you're doing with Hattie?
3DPOD 301: Jay Rogers on Haddy’s Robotic 3D Printed Manufacturing, and a Lot More
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Jay RogersGUEST
I mean, in its core, uh, capabilities, um, I was pushing the company to be really, um, uh, nimble to be able to respond to the change in electronics in a car.

Jay RogersGUEST
Like, you need only drive behind a Jaguar I-PACE that has a Waymo Drive kit on it, and you can see the incredible revisions that happen almost every week.

Jay RogersGUEST
You know, it's also funny when I'm around a Waymo now and you see, like, nobody in the front seat, but we still have a car that has a front seat and a steering wheel.
13 MINS LATER
J
37:56Joris PeelsHOST
... like one robot for one thing or collaborate robots? Did you like make that kind of determination or?