
Jay Parsons
5
APPEARANCES
4
PODCASTS
012
DEC 30
JAN 6
JAN 13
JAN 20
JAN 27
FEB 3
FEB 10
FEB 17
FEB 24
MAR 3
MAR 10
MAR 17
MAR 24
MAR 31
APR 7
APR 14
APR 21
APR 28
MAY 5
MAY 12
MAY 19
MAY 26
JUN 2
JUN 9
JUN 16
JUN 23
JUN 30
JUL 7
JUL 14
JUL 21
JUL 28
AUG 4
AUG 11
AUG 18
AUG 25
SEP 1
SEP 8
SEP 15
SEP 22
SEP 29
OCT 6
OCT 13
OCT 20
OCT 27
NOV 3
NOV 10
NOV 17
NOV 24
DEC 1
DEC 8
DEC 15
DEC 22
DEC 29
JAN 5
JAN 12
JAN 19
JAN 26
FEB 2
FEB 9
FEB 16
FEB 23
MAR 2
MAR 9
MAR 16
MAR 23
MAR 30
APR 6
APR 13
APR 20
APR 27
MAY 4
MAY 11
MAY 18
MAY 25
JUN 1
JUN 8
JUN 15
JUN 22
JUN 29
JUL 6
JUL 13
JUL 20
JUL 27
AUG 3
AUG 10
AUG 17
AUG 24
AUG 31
SEP 7
SEP 14
Aug 19, 2026
Jay Parsons on changes in the rental market
9:46
9:54
10:04
Sarah WheelerHOST
So, but what did you see in those top 20 markets for rent growth? Talk about anything in the Sun Belt there.

Jay ParsonsGUEST
You know, I think so often, people, especially, I think, our, our fellow analysts and research nerds, they like to oversimplify things into, like, Sun Belt versus Coast, and there's so much nuance in that.

Jay ParsonsGUEST
I mean, w- I'll talk about Sun Belt obviously, but even, like, we're talking about California, like San Francisco, it is so much different from Los Angeles, which has become, you know, probably the, the least attractive major MSA for rental housing investors over the last five or six years.
6 MINS LATER
What's Really Happening in Multifamily Right Now: Part 2
16:12
E
16:00Ernie KataiHOST
What are you hearing from operators on occupancy, retention, bad debt, and just leasing velocity?

Jay ParsonsGUEST
I mean, renters today have a lot of options, and there's a lot made of the fact that, hey, you know, people are renting longer 'cause they can't afford to buy, to move out.
E
17:37Ernie KataiHOST
So what separates assets that are outperforming from assets that are just surviving? Is it all, is it all market location?
What's Really Happening in Multifamily Right Now: Part 1
10:35
10:47

Jay ParsonsGUEST
Like, I think it's, you know, all the headline demand drivers, they don't look that great.

Jay ParsonsGUEST
We've added 900,000 young adults who are living with parents over the last two plus years.
7 MINS LATER
E
17:51Ernie KataiHOST
And I'm not even sure that's a fair question to you, but we're going to ask it anyway.
Jay Parsons | Host of Rent Roll Podcast & Rental Housing Economist, Consultant and Speaker
18:00
18:07
18:29
18:33
18:43

Jay ParsonsGUEST
Even the biggest players are tiny, and it's mostly these older buildings, family businesses that you alluded to.

Jay ParsonsGUEST
And, you know, the operating conditions there are really tough given the restrictions that they have, and yet, you know, the mayor has started a series of what they call these rent rip-off hearings, you know, basically lambasting property owners who aren't able to charge the rent needed to cover the cost of operating the building and then criticizing them for not operating at a loss, um, and just finding a way to pay it one way or the other.

Jay ParsonsGUEST
So I think it, it sort of shows that it's really not about the size of the owner.

Jay ParsonsGUEST
It's really just this perception that there, there's a growing movement that says that it's, it's just evil to operate a for-profit business for housing.

Jay ParsonsGUEST
And I sort of get the sentiment of that, but at the same time I think we need to remember that if we don't have that, we're going to have less housing.
8 MINS LATER
M
26:26Matt SlepinHOST
Is that kind of consolidation possible or likely in the long term for multifamily?
‘Renters are People Too’: The Benefits of Renting Single-Family Housing
1:35
1:39
S
1:21speaker_0HOST
So if we think, hey, that's the goal for many, how do we close this gap from where we are to where we potentially want to be?

Jay ParsonsGUEST
We just had a chance to participate in a survey by the Center for Generational Kinetics.

Jay ParsonsGUEST
Just coincidentally, a few months ago, they did a national survey of single-family renters.
S
6:00speaker_0HOST
Is this regional? Is there areas that have more of this maybe corporate owned, for lack of a better way to say it, housing versus maybe renting from a single landlord, et cetera?