The hard stuff.

Isn't that where the real value is? Especially at a time where things are getting easier, so to speak, right? On the execution side.

So that's the thing.

That's the hard work.

What I like to call also like sitting in the mess, right? And I'll tell you, like, for example, what you do, where you go deeper on the marketing side, we tend to synthesize a lot of that.

So what happens is if we're working with a mid-sized team that does have a couple of departments, as opposed to just a founder that has all the functions happening in their head, is that, you know, we get to sit at the table to interpret, make sure that what we're receiving from every team is actually what they intend.

And understanding that every department has, they have different KPIs, man.

And there is also just the ability to see what's coming next and be able to work on it and help them