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Jay Meek

Jay Meek

General Manager, Trade Diversification Taskforce at Austrade, leading Australian export diversification initiatives

Jun 23, 2026

PruHOST
10:21
But can you give a couple of examples, sort of concrete examples of successful diversification, I guess?
10:26
Yeah, and maybe let's talk about other nations and how they've operated.
10:32
Actually, in my role, I'm quite lucky.
10:34
I get to talk to the New Zealanders, the Chileans, the many other parts of the world that run promotional agencies like us.
10:42
And it's quite funny.
10:44
We actually look and talk quite regularly and collaborate behind the scenes a lot.
10:49
And they look at, for example, how we build digital services and how they can do that for their respective regions.

6 MINS LATER

PeterHOST
16:37
So how is the trade diversification task force's success measured?

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