But then also, like, everybody asks the question, like, "What is coaching?"

When I joined in 2017, I was broke.

I didn't know what I was doing.

I remember standing in line at McDonald's one morning.

I had three shops, and I was like, "Dude, I, I need to open up one more shop to net $4,000." That, I literally remember thinking that, 'cause I thought it was only possible to net $1,000 per store.

I didn't know anything back then.

And so that's how my journey started.

Mm.