Maybe stepping back a little bit and talking about a little bit of the background about where you came from in the goals group and how it all started, just to sort of set the context a bit for those of the audience who don't know you.

I think the first question is, why do they want to be a small giant? And I presume it's because they...

care about their employees and care about their customers.

And I didn't wake up one day and say, oh, I think I'm going to be a whatever.

I just started a business and it grew extremely quickly.

And things evolved and revealed themselves.

So it starts with, I graduate college with an accounting degree.

There's