How do you get your information? Do you go, um, to the history museum? Do you go into the archives? Or like you said, Jay, are you using the internet, uh, to do research?

Yeah, the internet is, is, has been great.

I mean, there's a lot of great resources.

Like, like you mentioned, the Missouri History Museum has great digital collections.

The State Historic Society of, of Missouri, um, is really where a lot of those, uh, newspapers are from.

We're getting ready to launch a story about a neighborhood in Richmond Heights and, uh, found a really kind of older, obscure list of the residents from the 1920s that were the first residents of this neighborhood, um, and that was just kind of buried deep in the Richmond Heights website, um, as a PDF.

I mean, no one-

Can you talk to us about, uh, why you made the transition, and if we will be seeing comparisons in the future, because I, that's also super interesting.

and

actually used Excel and built a three-dimensional working model of the factory floor where I could adjust scrap rates, I could adjust throughput, I could adjust staffing by adding an X here or moving an X here, and we could do a big what-if scenario on if we do this, how is it gonna impact the cost of the product? So we'd get in a conference room and put that up on the board and go through that.

So after a while, I saw the need.

I wanted to get away from being the scorekeeper, which is what a lot of people believe accountants are.

And I wanted to be in the game.

So we were acquired by a Texas specific group and became part of a much larger organization called Favorite Brands.

We went from about a $200 million a year company to about 850 million overnight with the acquisitions that they did.

You know, what do you mean by