... decide that you were gonna get into that business? I'm assuming you knew people, but like how?

So first how I transitioned from working at eDiets, I was asked to speak at the Direct Marketing Association and I wrote a presentation called The 10 Golden Rules of Online Marketing.

And five or six people came running up at the end and said, "That was amazing.

We've gotta hire you as a consultant.

We hear this Google thing's gonna be big." And this was back in '02 and '03, and Google was still in beta, or Google Ads were in beta.

Mark Zuckerberg was still in high school.

And we were doing $60 million in revenue at eDiets.

Oh, good

Mm-hmm

... by saying, you know, the other day a woman was in my office and she asked me, you know, "How much can I get if I was rear-ended by a FedEx truck?" And so we literally get the question and the answer.

We get the question in the SEO.

We get the question in the title of the video, in the meta tag, in the description we write.

We do all that on YouTube, and then we also put the video on the website, so it goes on a blog or a practice area page.

So that's the first part of this opportunity to come up in AI search, which is question and answer SEO.

Love it

... on the most dangerous roads in state or the most, uh, you know, iciest intersections and things like that, and coming up with proprietary data, you know, makes you and your website an expert.