Why do you think a fair like this in London actually works? London

is this great... opportunity because as a financial center is also the most international and from London we can reach people from Asia people from India people from the Middle East there has always been exchange between the UK and Latin America but I think this is like I call this a shy affair Because the UK has nothing to do with Latin America.

It was in the hands of the Latin countries, Spain, Italy.

In the 20th century, the US says, this is mine, don't touch that.

But now in 2026, we have much more diverse people working together.

From Latin America in finance, in arts, in institutions, we have curators at Barbican, we have curators at Whitechapel, we have great exhibitions.

So I think that now it is important to really bring all this energy.

So why do you think now is the moment?