Like, how do I actually implement what you just said? Where would be the place to start?

Yeah, definitely.

So you can start like without even running ads currently right now.

So there's a couple of different things that like I personally do on my end that I make sure that we are SEO optimized on a product level.

So let's just say if you're entering in a product, making sure that your actual product title has rich keywords, if there's a brand behind it, please put the brand inside of the title and then making sure your descriptions are keyword rich.

um one way that i do that for sure is i use retail sherpa which is one of the tools that we have on our end but then there's there's two there's actually one line right below the product picture is the product category make sure that that product category is filled out because when it transfers over to google that product category is going to be super important so after you add in that product category make sure that you go down a little bit lower in your shopify settings and then there's going to be category meta fields make sure that these four major category meta fields are filled out it has to be age size gender and color if those four are not filled out you are not going to be categorized correctly on google and just you don't even have to like run ads to start those four things will help you uh with your seo on google and um And then after that, sorry if this is long-winded.

I apologize about that.

And I know that was a scary decision for you guys, but tell me about just making sure you had your inventory managed and you were confident in going all in on that decision.