Before we jump into the topic, Jason, tell us a little bit more just about you and about Team Up, and then we'll jump right into the topic.

Sure.

Yeah, so I'm local here of Utah.

Grew up playing sports my whole life.

Got into the hospitality industry fairly young.

Went to school at UNLV.

Did the whole hotel thing.

But like, how do you make sure that even though you have been there and done that, that you're also open to the adaptation of the marketplace?