what was going on in chicago as and you're on the prep you know virgil and don c um what a moment what a moment you grew up in and you guys you guys broke that culture of the world you brought that chicago so what's what is that what is that chicago dirt that man you guys just keep going you keep pushing you keep breaking barriers what is that thing about shy town

Oh, man, that's such a great question.

Yeah.

Because I think it's an important question.

You know, the city is founded by a gentleman, Jean-Baptiste Pointe de Sable.

Yeah.

Haitian immigrant who came with the spirit of, you know, adventure, a spirit of freedom, a spirit of entrepreneurship.

we go you know there's always a takeaway

Can you talk a little bit about that? Is that a part of the thought process? And you know, how much of a change is that considering, you know, obviously, we're talking about Michael Jordan, the greatest NBA player, you know, ever?

Yeah, no, it's a great question.

And I think if you look at the roster of athletes that we currently have, the moves we've made over the past two years with the caliber of athlete that is coming from college into the W, you can see where the brand is expanding.

If you remember, we were one of the first brands to highlight a lot of women athletes.

We had April Holmes, a Paralympian, dominating.

We had conversations back in the day across multiple versions of culture.

boxing, basketball.

What would your words of advice be to that person that's just stepping into that experience now?