So you came back with your tail between your legs on that, but what did you... start thinking about because you've put a lot of time and effort into this and you're now working with people to help them through these types of issues as well how long has it taken you to sort of come to a realization and to excavate your own personal brand in that regard

Yeah.

I mean, it took about two and a bit years to really get to something where I was like, Oh my God, I figured this out.

Okay.

Okay.

And then it took about another year and a bit to figure out how to be able to bring that for other people, you know, to bring other people into that and then how to kind of assimilate that into my portrait practice.

But one of the things that I found was, you know, you mentioned the gurus, the personal branding gurus and, you know, like everything everyone's teaching is really It's worthwhile.

Yeah, this comes