So have you noticed like certain behaviors or habits that consistently separate people who build financial confidence from those who struggle?

Yeah.

So the clearest pattern that financial confident people, that we see in financial confident people is just this curiosity about their money.

So they don't have to know everything, but they're not afraid of their finances, which means that they're open to talking about it, learning more, trying new things.

And then this leads to this feedback loop that builds financial confidence.

So Pocketsmith is actually built on this feedback from our users over those last 18 years.

So we've learned that personal finance isn't a one-size-fits-all problem to solve.

But what opportunities does that actually create for accountants? Well, I guess we'd better go back to our accountants, bookkeepers and advisors, right? Yeah.