Jason, what question?

I work at Typeface and we are an AI solution that helps marketers scale personalized campaigns across all their channels while staying in brand.

So I do get a front row seat in terms of how a lot of big companies are leveraging AI today and what they want in the future.

And when we look at AI, there's certainly You know, the AEOPs are certainly like developing better creative and emails and things like that.

But we think about AI, not just as like, how does this make me more productive as an individual? But how does it make teams more productive? How does it, you know, we talk a lot about this idea of workflows and using agents to make your workflows more efficient.

So one example is we have, you know, a global athletic sportswear provider that they are very much into their storytelling.

But when it comes down to how do I distribute this campaign in a very personalized way across many regions, across different product lines, the actual work to get that done involves a lot of logistics, a lot of versioning, localization.

So can you talk a little bit about that from a typeface AI standpoint?