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Jason Gwilliam

Senior Manager of Sales Enablement at ResMed; former Area VP of Sales at Egg Medical and Sales Enablement Leader at Abbott Structural Heart. Navy veteran and MedTech sales enablement thought leader.

Aug 4, 2026

Content Amplified

Content Amplified

Why content doesn't close deals, conversations do

Aug 4 · 19m

BenHOST
11:22
How is that becoming the game film? And how do you best actually use that material on all sides of the business to really review, refine, improve, and progress?
Jason GwilliamGUEST
11:31
Another great topic.
Jason GwilliamGUEST
11:32
So when I was working for another company in 2018, we were early adopters of AI video coaching.
Jason GwilliamGUEST
11:38
And you can imagine in 2018, when you mentioned the word AI, it was like you were calling someone a four-letter word.
Jason GwilliamGUEST
11:44
And so you have two challenges with AI.
Jason GwilliamGUEST
11:47
One, you can't BS it.
Jason GwilliamGUEST
11:49
I'm not going to say the word, but you can't BS it.
BenHOST
15:27
We have to create this environment of we're making people better and it's okay to have weaknesses.

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