Um, so why do they need to know the referring source, and how does that assist them?

Yeah, great question.

So it actually assists the marketing team more than it does the sales team.

And so imagine, David, I was doing SEO for your business and I drove 500 people this month to your website, and that was a combination of people from Facebook, from maybe it was from TikTok, maybe it was from AI, maybe it was from, um, you know, Google Search, Yahoo, what have you.

Well, I would want to know the quality of that traffic.

And how do I know the quality of the traffic? Based on the interactions of the sales team.

If the sales team qualifies somebody and starts having a business conversation with them, a sales conversation, I know it's a quality lead.

If you haven't got a really good process in place, do you check out different software to begin with and may- maybe identify a few ideas in terms of what your key process should be, and then design that and th- th- then select software?

Yeah, I've heard of it

... and these people are tr- Yeah, right.

And they're trying to get people, you know, these sharks to, to invest in their business.

And so what happens when they say, "Well, how much do you sell it for, and how much does it cost you to make it?" And if you're selling it for $30 and it costs you $25 to make it, there's no way they're getting an investment, right? Because there's no profit, right? Okay.

And so that's how a business grows.

And so that might be something you wanna look at too.

So I'll give you a great example, and this is a personal story.

So, so what, what does a proper customized, um, implementation look like in practice?